The Living Coast is recognised as a World Biosphere Region by the United Nations body UNESCO – a special place that serves as an international demonstration area for sustainability. It's a place where people and nature come together in our world-class environment of Downs, Towns and Coast.  

The vision is:  “To create a world-class environment, that is economically successful and enjoyed by all – forever.” The Living Coast seeks to promote environmental awareness, conservation, education and responsible tourism.